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Seattle Distilled office had a meetup yesterday and I was privileged to be there, meet great people in local SEO industry and listen to two wonderful presentations.
Spending most of the work time online at home it was a great chance for me to interact face-to-face with people who I follow online and locals in the same industry.
It's been exactly one week since the new Google algorithm update patch officially rolled out. It got the name "Penguin," following the tradition of "wild" update names. This algorithm update was designed to hit spam and, specifically, bad linking tactics, keyword stuffing, cloaking, misleading redirects and other things that violate Google's guidelines.
Only 3% of English queries were affected on mostly commercial sites. Now, that results after the update settled down a little, you can see these effects. Whether you were hit or benefited from this update, it is a wise idea to pause for a second and evaluate your current internet marketing strategies.
There is always this narrow perfect line between over-optimization and negligent, passive optimization (or not optimizing at all). There are people who don't think about keywords at all and there are people who are consistent with keyword stuffing. There are people who press people to buy and there are people who don't use clear call-to-action.
Where is that fine line between two extremes? It is where you think and care about your prospects most of all (priority) while keeping search engines in mind. That approach is the most profitable too.
Here's an infographic from Goldilocks SEO to illustrate these 3 approaches:
How many times this past week alone did you search for helpful information or advice about something online and ended up on over-promotional sites tossing their high pressure sales pitch in your face before giving you a chance to get the information you searched for? What was your reaction? Image on the left looks familiar (that site being the poor guy)?
Are you sure your site and marketing strategies are not like that? Are you sure?
Are you sure you're not asking too much too soon?
If you are using or want to use Google AdSense to make profit with your website or blog it is essential that you do it as effectively and efficiently as possible.
You will often see many webmasters and website owners use and put AdSense ad blocks randomly without optimizing ad style and location and expect their visitors to just click on links. You definitely don't want to be one of them. You want to use AdSense to its full potential and profit from each ad as much as you can.
Whether you are starting with Google AdSense or know the basics and want to go more deep – this post has valuable information on how to use Google AdSense efficiently for people with any subject-knowledge level.
Google and other search engines care a lot about user experience. One of the things that often frustrates people browsing the internet is website speed – how fast websites load and ready for viewing and usage. If real people don't like slow websites neither does Google.
WordPress is built with heavy PHP codes that do take time to load. Hence, any WordPress-based website looses some potential for ranking better in Google search results. However, there's a solution: WP Super Cache WordPress plugin.
This post will show you how to install and setup WP Super Cache plugin in 3 minutes (video tutorial included).
It is the second day of 2012 when I'm writing this post. It's the era of smartphones and using internet at your convenience. Now that we have all the data from 2011, there's a trend that no internet marketer can afford to neglect:
Mobile usage and market nearly double every year.
There are many various things that are important in internet marketing. Keyword research and selection is extremely important. Great content, on-page and off-page optimization efforts are of great importance. Building organic traffic and creating long-term strategies is essential. However, all of the above will have least effect and return if you're not offering value and being helpful online.
Here is the most important concept in internet marketing:
Why would I want to cover this subject on internet marketing website? To simply make your experience online better.
If you can't see some images, rounded corners, shadows, and other effects on this and other websites or your browser is just plain slow, consider upgrading or changing your current browser. Microsoft lost its touch in browser industry. Internet Explorer (IE) is slow and is not catching up with internet browser progress. The latest version of Internet Explorer, IE9, is not much better.
Header graphics is a very important part of the website that creates that all-important first impression. It can attract or repeal. Together with your website main text message, header graphics affects if people stay on your site and potentially become your customers or leave instantly. Header really is your first and best chance to convey some important points about your business, your website, and who you are.
Yet, it's amazing how many people neglect this important aspect of their website design. I understand that many people have a luck of web design skills. Others can't afford to pay designers to do it for them. That's why I suggest that you use this free header graphic creator:
Max Minzer is an internet marketing strategist, entrepreneur, and small business consultant.
He is passionate about enhancing online performance with current internet marketing strategies and solutions.
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