How To Use Google AdSense Efficiently on Your Website

If you are using or want to use Google AdSense to make profit with your website or blog it is essential that you do it as effectively and efficiently as possible.

You will often see many webmasters and website owners use and put AdSense ad blocks randomly without optimizing ad style and location and expect their visitors to just click on links. You definitely don't want to be one of them. You want to use AdSense to its full potential and profit from each ad as much as you can.

Whether you are starting with Google AdSense or know the basics and want to go more deep – this post has valuable information on how to use Google AdSense efficiently for people with any subject-knowledge level.

Note before we start talking about ads: The most important part on your site is quality unique content.

Value PropositionIt is useless and inefficient  to start using ads without having great quality unique content. You're wasting your time reading this post right now if you don't have content. Planning to build a long-lasting, profitable AdSense campaign? Forget about ads – have plenty of quality unique content first. Otherwise, your campaign will not be successful and you will not get desired clicks. It's just the way it is – no way around that.

Think "user experience." Think "value proposition."

How To Start with Google AdSense

Google AdSense = the largest and most profitable pay per click program

Pay Per Click (or PPC) program is an internet marketing program where advertiser (also known as vendor or brand) pays website owner for each ad click. There are 4 parties involved here: advertiser, Google AdSense, website owner, and website visitor/customer.

Pay Per Click process explained (click tabs):

  • Advertiser places a monetary bid to appear on AdSense ads for certain keywords.
  • Website owner puts AdSense ad blocks/code on his site. Ads are generated mostly based on relevant page content.
  • Website visitor/customer will often click on advertiser's AdSense ad links on the website if they find them relevant.
  • Advertiser than pays for each click. All money goes to Google who then pays a part of the revenue to the website owner.
  • Advertiser gets customers, customers get what they are looking for, Google gets its revenue, and website owner gets their revenue. All parties are happy.

Google AdSense for website owner = get paid for displaying targeted Google ads on your site

To get started please go to Google AdSense website.

How to Get Approved by Google AdSense

Getting Approved for AdSenseThere is no need for detailed explanation here. Be sure to read all AdSense program policies and eligibility guidelines.

If you don't have a website (why wouldn't you?) – use Blogger to sign up and get approved.

The most important aspect of getting approved (if you follow other rules) is having plenty of quality unique content on your site. All pages on the website need to be finished and not under construction, empty, or have ads only.

How to Place AdSense Code on Your Website

To implement AdSense ad code on your site, you need to edit the HTML code of your page. I will make implementation process easy for you here but in any case it is highly beneficial for the future to learn HTML if you don't know it. It can be done fast and easy with W3Schools HTML tutorials.

To implement the ad code on your site, please follow the following steps:

1.   Let's say that you have a page where you want to add Google AdSense ad code to the top left:

How To Use Google AdSense Efficiently on Your Site 1

2.   Go to your AdSense account "My Ads" tab. Under "Content" -> "Ad units" click "+New ad unit":

How To Use Google AdSense Efficiently on Your Site 2

3.   Name your ad and choose ad size and type from existing selection. I picked "336 x 280 Large Rectangle" and "Text ads only" for this example:

How To Use Google AdSense Efficiently on Your Site 3

4.   Edit your ad style and colors. Follow these InsideAdSense video instructions:


5.   Click "Save and get code." Copy the code.

6.   Go back to your website. You will need to edit source code of your page. If you built your site manually – you should be able to figure out where to put the code. I'm using WordPress for this site and HTML WYSIWYG editor plugin – "CKEditor for WordPress" by CKSource. Find your source code if using other website creation platforms. In my case I click the "Source" button:

How To Use Google AdSense Efficiently on Your Site 4

7.   You will see HTML code. If you don't know HTML, you want to find the opening tag (examples: paragraph <p> or Heading 2 <h2>) or closing tag (example – </p> or </h2>). Make one line space there before the opening or after closing tag for paragraph or heading. In my example, I do it at the very top, before opening header 3 <h3> tag:

How To Use Google AdSense Efficiently on Your Site 5

8.   Paste your AdSense ad code to this empty line (the reason for empty space is so that you don't brake the code if you don't know HTML; you don't have to do that):

How To Use Google AdSense Efficiently on Your Site 6

And the result (it takes some time for ads to be generated on the site):

How To Use Google AdSense Efficiently on Your Site 7

9.   You're pretty much done at step 8 but AdSense ad moved my text down and created plenty of empty space on the right. I want to fix that. Now, you never want to edit generated AdSense code itself. Never! That violates AdSense terms of service. However, you can use HTML code outside of ad to move ad around. You can center the ad or have page text (content) wrap around your ad.

What I want to do is make my page text fill that space on the right. To do that I use HTML float style code around AdSense ad code:

<div style="float:left; margin:0 10px 0 0px;">ADSENSE CODE HERE</div>

How To Use Google AdSense Efficiently on Your Site 8

The result:

How To Use Google AdSense Efficiently on Your Site 9

10.   Finally, to make AdSense float to the right of the text, use this code:

<div style="float:right; margin:0 0px 0 10px;">ADSENSE CODE HERE</div>

To center the ad (with space on both sides), use this code:

<center>ADSENSE CODE HERE</center>

You can place AdSense anywhere on your website but number of ads you can use is limited (see below).

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How To Use Google AdSense Efficiently

You don't want to put ads to random places on your site and also don't want to flood your site with ads. It's not good for user experience and not good for search engines. You want results. Results come when you use ads efficiently. Here are some simple ideas that will improve your site user experience and your bottom line:

  • Your ad text style, font, and color has to match your site as close as possible.

Match AdSense with your siteYour AdSense ad has to become a chameleon and adapt to website colors, styles, and sizes. If website background is white your ad should have white background and white borders. If it's other color – it has to match that. Text and link colors have to match website text and link colors. Try to match text font and style to that of the site. If your website links are blue (which is always the best in terms of conversion) – your ad links should be blue as well. Tune all parts of the ad accordingly.

If AdSense is your main way of monetzing the site (and I'll talk about that below), you can even do the opposite – match the site to AdSense ad style and font to get the best possible conversion. In a sense (following AdSense rules) ads have to become a natural part of your site.

  • How many AdSense ads are allowed per page?

There is a limited number of AdSense ads that you can use. You can use:

  1. Up to 3 AdSense for content ads. These include text, images, and video combined (click links to see what these are). (Update 12/2012 – only one 300×600 is allowed on the page)
  2. Up to 3 link units.
  3. Up to 2 AdSense for Search boxes

‚ÄčAny combinations of these ad types above on one specific page is fine in terms of complying with terms of use.

[Only one AdSense for mobile ad unit can be displayed per mobile webpage. Check exceptions and other policies for mobile here.]

Using too many adsThat being said – you do not want to flood your website with all these ads. It is often better and more profitable to have 1-2 highly optimized ads than all 8. Using too many ads  makes your site look busy and cluttered, annoys people, scares them away, and effects your website user experence in a bad way – which in turn effects your website ranking. Besides, there's something called "text to code ratio" that search engines use (which I won't get into in this post), which also effects your ranking.

You want your site to be natural, search engine- and visitor-friendly, and optimized to be used only when necessary. It's not about quantity, it's about quality first of all.

  • Just above main content is usually the best spot.

All sites are different and have different audiences and goals. However, Google data has shown that the best (and, hence, most profitable) places to put ads are top left and just above content:

Google AdSense Placement Heat Map

Definitely check this heat map and suggestions on that page here. Again – you website might perform better with different ad locations. Always test to see what works best (see below).

  • Not all ad clicks pay the same.

Ads on the same page don't pay the same and you don't always get the "expected" payout for certain keywords. There are many factors involved. Number of page views, number of ads on the page, number of click, number of fraudulent clicks, and so on – all that effects the bottom line. One of the major factors is CPC.

CPC (cost-per-click) = the amount you earn for each click; it is calculated by dividing the estimated earnings by the number of clicks received.

Hence, keyword research, properly using keywords on the page, and optimized ad usage are important.

  • Don't be afraid to test.

Don't be afraid to testIt is essential that you test locations, test text colors and styles, test ad types, and so on. Don't be afraid to test. The only way you can get the best possible outcome and profit is by testing what works and what doesn't. Each update that doesn't require ad location change can just be done inside your AdSense account – you don't need to copy-paste the updated code to your website again.

  • Always analyze your results and statistics to improve conversion and click-through rate

Analyze your results

Testing can only be useful if you analyze your test and data. Use AdSense data together with Google Analytics or StatCounter to track your performance. Check factors like what keywords perform better, where traffic is coming from, or what ads get more clicks. Use longer testing periods.

 

 

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Important Question: Do I want to Use AdSense on This Website?

Do you want to use AdSenseMany people misuse AdSense and I believe that it's important to ask the question: do I even need to use AdSense on this specific website. There are many informational and/or product/services related sites. Remember that every visitor is a customer who, once clicked the ad, might never see your website and use your services/products again.

Is it worth getting paid $0.50 or $10 for that click and give this valuable customer to someone else? Is it worth having AdSense when your product is way more profitable? Is AdSense paying off well on the site? Are there other, better alternatives? Do you want to mix AdSense and other ads on your site? Does AdSense help to keep visitors on your site longer or does it scare people off? Ask yourself these questions before putting AdSense on your website.

How To Make Money Using AdSense?

Google AdSense is one of many financial internet channels. And it's a very important marketing channel. It feeds millions of people and businesses. While many people and businesses that use it on their site don't make much with it, it is profitable for those who efficiently use it.

If you've read the question above and you think that AdSense is worth using on your site – you must be focused and targeted. Proper keyword research and usage is absolutely essential. Driving targeted traffic is critical.

If you have an existing website – rethink your current strategies with using AdSense on the site. Check ad style and placement. Re-evaluate your keywords' usage. Use quality content on your site. Keep your site clean and balanced. Don't overload it with ads. Remember that user experience on your site is the key. Remember about your value proposition and being helpful with your site.

How To Make Money Using AdSenseIf you're relatively new to AdSense and looking for ways to make money with it, consider learning how to build websites that target AdSense from top to bottom, including doing keyword research for niches that have high CPC (cost-per-click).

More Facts, Myths, and Tips about Google AdSense


  • Large Rectangle and Skyscraper (and other "Recommended") big ad types are getting the most clicks.
  • Having Google AdSense on your website does NOT effect your Google rankings.
  • Google AdSense approval process can take anywhere from a couple of days to many months.
  • Top ad in text block usually pays more.
  • Clicking your ads and "helping" others is not cool and not ethical. Many people get banned because of this.
  • If you get banned from AdSense – it is permanent.
  • AdSense income is more dependent on the style of your website and how targeted your traffic is than the amount of traffic it gets.
  • Learn more about using AdSense custom channels here.

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Additional Resources:
InsideAdSense YouTube Channel – video tutorials; the official AdSense channel.
Learn about AdSense – official Google AdSense support and information. Have more ethical tips or feel like I missed something important about AdSense? Please let me know in the comments below or via my social networks.