Local Data Management with Mary Bowling​​​​​​​​​

Conversation with Mary Bowling, local SEO expert and co-founder of Ignitor Digital, about local data management, submissions and data cleanup. Making sure your business info is consistent and manageble.

Join the conversation on the event page and join on Twitter, Google+ and Facebook with hashtag #maximpact

Why having consistent local data is important?

Local data is a ranking factor. But it's also important to keep in mind that bad data results in your prospective customers not being able to contact you.

Starting fresh?

You registering with government alone will get you consistency in citations without you doing much yourself (besides submitting data to data providers)Be consistent with using your business name, address and phone number. Also your website if have one.  You are your own enemy when it comes to making sure your local data is consistent.

Fixing conflicting data

There are 3 tools you can use to find inconsistent information about your business: GetListed (will walk you through process of correcting info), Citation Finder from Whitespark (if you're a local professional) and Yext (quick look).

You want to follow directions from these tools or use data from them and then go and fix each listing individually, prioritizing on most important ones first (based on domain authority, relevance & location). It will take a long time for data to get fixed/updated – 6 months is safe for customer expections.

Few tools for multiple locations (a lot of locations): Placeble or rioseo.

Managing data and preventive measures

  • – check your data from time to time (possibly do a quick check on Yext)
  • – try your best not to change your number.
  • – check these tips on how to move your business.
  • – use domain email and assume a persona of business owner or marketing director.
  • *extra: address normalization tool

Listen and Watch

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