Microsite Branding with Lauren Hall-Stigerts​Conversation with Lauren Hall-Stigerts, Owner of Marketing Gal Consulting, about microsite branding.

Broadcast starts here at 1 PM PST.

Join the conversation on the event page and join on Twitter, Google+ and Facebook with hashtag #maximpact

Most businesses today have at least some kind of website.
Some brands use their website to sell products and services to customers around the world. Others rely on their online presence to build a powerful reputation for their brand through blogs and articles. There are even sites out there that specifically focus on helping customers figure out how to use a specific service.

However, a full website isn’t always the ideal solution for every digital endeavour. Sometimes, when companies want to launch something experimental, like a campaign that appeals to a specific audience, or a new product disconnected from their current portfolio, they need something new.

A microsite is a way for companies of all shapes and sizes to experiment. Whether you’re trying out a new look and feel for your brand, exploring a different vertical, or getting started with a unique selection of products, a microsite strategy may be just what you need, go here to know more.

Here’s everything you need to know about brand microsites.

What is the difference between a microsite and a website?
So, aside from being smaller, how is a microsite any different from a standard website?

Well, at its core, a microsite is basically the same as a website. You’re still going to need a domain name for your microsite, a hosting strategy, and a content marketing campaign. The difference is, you’re focusing on a very specific thing with a microsite, like a single product or service.

Microsites might link back to your larger website or have connections to your bigger brand. However, these digital tools are intended to drive targeted traffic to a specific campaign. Sometimes, they’re used to establish thought leadership or to help businesses reach a new selection of customers that are separate from their typical audience.

Microsites are very similar to landing pages in a lot of ways. However, while landing pages are hyper-focused on convincing your customer to take a specific action, microsites are more about providing information, albeit for a particular product or purpose.