Having a discussion about SEO Audits with experts Steve Webb and Alan Bleiweiss.
Will broadcast here at 12 PM PST. Recording will follow.
You can join the discussion on the event page (let me just tell you that there's a lot of insight on that page right now) or on Twitter and Google+ with hashtag #maximpact
Having a discussion about link building strategies that last with experts in the area: Kane Jamison, AJ Kohn, Rob Toledo, Nick Eubanks, John-Henry Scherck and others.
Will broadcast here at 1 PM PST. Recording will follow.
You can join the discussion on the event page or on Twitter and Google+ with hashtag #maximpact
This week we will discuss Google Algorithm with Barry Schwartz and Pete Meyers. We'll cover the state of search, search quality, the future of search and our mindset.
Will broadcast here at 12 PM PST. Recording will follow.
You can join the discussion on the event page or on Twitter and Google+ with hashtag #maximpact
Seattle Distilled office had a meetup yesterday and I was privileged to be there, meet great people in local SEO industry and listen to two wonderful presentations.
Spending most of the work time online at home it was a great chance for me to interact face-to-face with people who I follow online and locals in the same industry.
It's been exactly one week since the new Google algorithm update patch officially rolled out. It got the name "Penguin," following the tradition of "wild" update names. This algorithm update was designed to hit spam and, specifically, bad linking tactics, keyword stuffing, cloaking, misleading redirects and other things that violate Google's guidelines.
Only 3% of English queries were affected on mostly commercial sites. Now, that results after the update settled down a little, you can see these effects. Whether you were hit or benefited from this update, it is a wise idea to pause for a second and evaluate your current internet marketing strategies.
There is always this narrow perfect line between over-optimization and negligent, passive optimization (or not optimizing at all). There are people who don't think about keywords at all and there are people who are consistent with keyword stuffing. There are people who press people to buy and there are people who don't use clear call-to-action.
Where is that fine line between two extremes? It is where you think and care about your prospects most of all (priority) while keeping search engines in mind. That approach is the most profitable too.
How many times this past week alone did you search for helpful information or advice about something online and ended up on over-promotional sites tossing their high pressure sales pitch in your face before giving you a chance to get the information you searched for? What was your reaction? Image on the left looks familiar (that site being the poor guy)?
Are you sure your site and marketing strategies are not like that? Are you sure?
Are you sure you're not asking too much too soon?
